Case: Out From Under Stunted Growth

Situation: Company was both stymied in its growth and limited by long standing tradition to one segment of possible market with a 90% concentration of business in that segment.

Resolution: Veltri identified the problem and initiated a campaign to diversify business concentration. We identified a new market segment, developed programs to meet that segment’s needs, trained the staff to understand how to operate in that segment, and successfully rolled out the programs to the marketplace. Within one year, the business had grown and the concentration of business in the new market segment had grown from 10% to 50%.